New Delhi, India, June 8: Mobis India Limited, the trusted Global Strategic Partner for Hyundai Genuine Parts & Accessories, has announced the launch of its nationwide campaign, “Ask for Genuine, Ask for Hyundai Mobis,” aimed at enhancing customer awareness regarding the importance of selecting genuine automotive parts and accessories.

Following its successful implementation in 2024 and 2025, the campaign has effectively engaged customers and various stakeholders. It helped create substantial awareness about the importance of choosing genuine parts. Building on this success in 2026, the latest phase has been developed to be more immersive and extensive, with greater emphasis on digital engagement, service touchpoints, and the wider automotive ecosystem. The objective is to deepen customer understanding and reinforce the preference for Hyundai Genuine Parts, ensuring informed decisions during every service and repair interaction.

Customer safety and trust remain central to the company’s priorities. Customers who possess the right information are better equipped to make informed choices and avoid the risks associated with counterfeit automotive components.

Knowledgeable customers contribute to safer journeys and stronger long-term vehicle performance. Hyundai Genuine Parts by Mobis India are engineered in line with Hyundai Motor Group standards and specifications and are manufactured to meet original equipment standards. These parts provide Safety, Quality, Reliability, Durability, and Guaranteed Fitment for Hyundai vehicles. Through this awareness campaign, the company aims to instill confidence among customers and encourage them to consistently choose Hyundai Genuine Parts.

Speaking about the campaign, Mr. Lee Myeong Jae (Head of After Sales Parts Business Division at Mobis India Limited) stated that the initiative reflects Mobis India Limited’s ongoing commitment to customer safety and highlights trust as a fundamental element of the company’s vision. He further noted that the campaign seeks to educate Hyundai vehicle owners about the potential dangers associated with counterfeit parts while emphasizing the long-term value of selecting Hyundai Genuine Parts.

He also added that Mobis ensures all genuine parts are subjected to rigorous quality testing to provide durability, safety, and precise compatibility with Hyundai vehicles. He encouraged customers to remain attentive and always verify the authenticity of vehicle parts to ensure reliable performance and complete peace of mind.

About Mobis India

Mobis India Limited is a wholly owned subsidiary of Hyundai Mobis Co. Ltd., headquartered in South Korea. The company focuses on autonomous driving, connectivity, and electrification technologies with the ambition of leading the future of smart mobility. Based on three modular automotive systems—chassis, cockpit, and front-end modules—Mobis India works to make driving safer and more convenient while delivering service parts solutions that effectively meet customer requirements.

Mobis India supplies after-sales parts and accessories through its extensive network of Hyundai Authorized Dealers and authorized distributors across PAN India.

The company’s strength in the after-sales parts segment stems from the close integration of its forward and backward supply chain solutions, vendor network, pan-India dealer and distributor ecosystem, and end customers. Supported by its global expertise, Mobis India has transformed its dealer and distributor network into a highly efficient and sustainable system, with the objective of delivering world-class service quality to Hyundai customers. For further information, please visit www.hyundaimobisin.com.

NCR DELHI TEAM